"The concept of a family office is a relatively new one in Ireland, and a lot of actors in the market drew their own conclusions of what our interests and business model were. It became apparent to us that we needed a way to convey our business methods, ethos, interests and thinking in a way which not only stood out but also conveyed the intricate attention to detail we deploy, as well as the personal craftsmanship across generations which signifies the work we do for our families."